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Book a call →Show up when buyers ask AI who to choose. I find the questions that matter to your business and do the work to get your website cited in the answers.
Brands I've Partnered With
66,900 Google AI-feature impressions over three months. 1,590 Google web clicks over 28 days.
These are my own website's results in Google Search Console, captured on 10 November 2026. The original screenshots show both reporting periods.
A buyer asks ChatGPT which company to use. The answer gives them a few names, and they start comparing those businesses.
If yours is missing, they can make their decision without seeing your work or reading your customer reviews. You never get to explain why they should choose you.
That is why I start with the questions people ask when they are ready to buy. I check who appears in the answers, look at the sources being cited and work out what your business needs to compete.
You get a visibility plan built around your business, followed by implementation you can see. I stay responsible for the work as the results come in.
Find the searches worth competing for. I review your website and analyse what buyers ask, then check which competitors and sources appear. Before the work starts, I record your current results and agree the buyer questions and AI tools we will track.
Turn the plan into live work. I create and refresh content, make the agreed site changes and build your presence on relevant websites. You can see what has been published and where your business appears.
See what changes in your custom dashboard. I track keyword positions and check your brand mentions and linked citations across the agreed AI tools. Google clicks and enquiries are tracked separately so you can follow what happens after someone finds you.
Use the results to decide what comes next. I review which work is gaining ground and which pages need more attention, then adjust the plan and continue implementation.
I build and improve pages around what customers ask before buying. That includes useful articles and stronger service pages, with clear offers and calls to action.
The work also covers technical access and internal links, so search engines can find the pages. Once people arrive, conversion improvements give them a clear reason to enquire or buy.
Your expertise should appear in places buyers already read. I research relevant websites and pursue backlinks, with digital PR outreach to put your business in front of publishers.
Where it fits your plan, I also publish useful content on established third-party platforms. Often called parasite SEO, this puts your expertise in front of an audience that already uses those websites.
Entity stacking connects the information about your business across your website, company profiles and relevant directories. I make sure those sources agree on who you are and what you offer.
I complete and correct the relevant profiles, then connect them through your website's structured data. Buyers get a clear picture of the business behind the name.
A site with useful articles that nobody finds needs different work from a site that attracts visitors but gets no enquiries. I use the audit to agree the scope for your business.
Every package is custom. Your plan can include:
I agree the priorities with you before implementation starts. As the results come in, I use them to decide where the next effort belongs.
I'm Tom Crawshaw. I worked more than 10 years in marketing and automation, and my work has generated over $25 million for my clients over the last 8 years.
You work directly with me. These clients describe my expertise and support through my AI coaching programmes.
“There's other people offering less for ten times the money who don't have the understanding and the background that you've got.”
“Going through the program, building the things I need to, and then getting on a call and saying 'Hey, I didn't get this,' it just made it really easy for me to learn this stuff.”
“…Purchased and am impressed. He has put together an excellent integration with Claude.ai that quickly exposed a long list of things that I needed to fix on my website across many different areas…”
Before the work begins, I agree the buyer questions and AI tools with you and record your existing results.
The result is specific: at least one new linked citation to your website in an AI answer to an agreed buyer question, in one of the agreed AI tools, within 90 days of the work starting.
If that does not happen, I refund Every Penny.
Book a free 30-minute call and add your website address to the form. I review your site before we speak, then take you through what I found and the work I would start with.
On the call, you get:
You leave knowing what I would do for your business.
Answer engine optimisation. It is the work of getting your business found and cited when people ask AI questions about what you sell. My service also covers ordinary Google search.
At least one new linked citation to your website in an AI answer to an agreed buyer question, in one of the agreed AI tools. We agree those questions and tools and record the starting results before work begins. If there is no qualifying new citation within 90 days of starting, I refund Every Penny.
The AI answer includes a link to your website as a source. I record the answer and its link against the agreed question and tool, so you can check the result.
I record those existing results before the work begins. The guarantee requires a new linked citation, so I track what changes against that starting position.
The audit determines the scope. Your visibility plan can include website work, content, backlinks and digital PR, with entity stacking and tracking. I explain the priorities and agree the work with you before implementation starts.
I handle content creation within the agreed scope. Your input helps keep it accurate to your expertise, customers and business.
Yes, when the audit identifies that need. I look at what visitors see after they arrive, including the offer and the next step, then include the agreed improvements in your plan.
Your custom dashboard shows completed work and the results being tracked. You can follow keyword positions and check brand mentions and linked citations across the agreed AI tools.
It means connecting consistent information about your business across relevant profiles, directories and your own website. I correct conflicting details and connect the appropriate profiles, so the same business is recognisable across those sources.
It means publishing useful content on an established third-party website to reach its audience. I assess the platform and the proposed content as part of your plan, then pursue publication where it fits your business.
Backlink work seeks relevant links to your website. Digital PR puts your expertise and stories in front of publishers for coverage. I agree the target publications and outreach priorities with you as part of your custom plan.
I can review what is in place and show you the opportunities I would pursue. You can then decide whether your existing team should handle the work or whether you want me to implement it.
Yes. I present the audit live and explain what I would do next. I do not email it out before or after the call, so book a time you can attend.
Start with your website. I will show you where you stand and the work I would put first, then explain how I can take it off your hands.
