For AI tools and the startups building them.

Reach 70,000+ builders who actually buy the tools I recommend.

They build with Claude Code for real clients, and they try the tools I rate. Last year my content did 9.1 million impressions on X and over 1 million views on YouTube.

28,500X19,665LinkedIn20,000YouTube2,600+Newsletter

More than 70,000 people across four platforms.

I only promote tools I'd actually use. That's the whole reason this works.

My audience builds. They run Claude Code and ship automations for real businesses. When I say a tool is worth trying, a lot of them go and try it that week.

That only happens because I stay picky. The day I push something I don't rate, the trust is gone, and so is the reason you wanted the slot.

So if your tool is something I'd open myself, let's put it in front of them properly.

Tom

Who you're reaching.

Builders and founders who buy the tools that save them time. This is the audience we'd put your product in front of.

28,500
X / Twitter followers

Builders and automation people who repost what works.

9.1M impressions in the last 12 months

19,665
LinkedIn followers

Founders and technical decision-makers with budget.

1.9M impressions in the last 12 months

20,000
YouTube subscribers

Over 1 million views in the last 12 months. People who watch to build.

5,000 to 25,000+ views a video

2,600+
Newsletter subscribers

Opted in for automation, so they actually open it.

41% average open rate

A closer look at the YouTube audience.

Views over the last 28 days. Mostly working-age professionals. Almost 8 in 10 sit in the 25 to 54 band, and almost a quarter watch from the United States.

Top geographies
  • United States23.4%
  • India9.5%
  • Germany5.4%
  • United Kingdom3.9%
  • Brazil3.3%
Age
  • 13–171.1%
  • 18–248.8%
  • 25–3427.6%
  • 35–4430.7%
  • 45–5421.2%
  • 55–648.4%
  • 65+2.2%

96.1% male, 3.9% female

X analytics: 9.1M impressions and 260,100 engagements over the last 12 months
X, last 12 months
LinkedIn content performance: 1,885,305 impressions over the last 365 days
LinkedIn, last 12 months
YouTube Studio analytics: 301,648 views and 13,246 watch hours over the last 28 days
YouTube, last 28 days
YouTube Studio analytics: 430,750 views and 22,501 watch hours over the last 90 days
YouTube, last 90 days

On X alone, the last 12 months pulled more than 260,000 engagements and 121,000 bookmarks at a 2.8% engagement rate. People save and share the posts, they don't just scroll past them.

Let's collaborate on something they'll actually want to try.

The full launch.

One slot a month. Every channel, firing in the same window.

$5,000
per month, one slot
  • 1 dedicated YouTube video on your product or workflow
  • 1 LinkedIn post, with an auto-DM to engagers and a follow-up message
  • 1 X post, with an auto-DM to engagers
  • 1 email to the full list
  • All of it shipped in the same window, so the launch compounds across platforms

Or one channel at a time.

For a tool that only wants one placement. It still takes the month's slot, so you're the only sponsor running.

X
  • Dedicated post, all about your product$1,000
  • Thread$1,000
  • Article$1,200
  • Quote retweet$750
LinkedIn
  • Post$1,000
Newsletter
  • Dedicated send to the full list$600
YouTube
  • Integration, a mention inside a video$3,000
  • Dedicated video, includes a LinkedIn and an X post$4,500

The full launch is $5,000: the dedicated video, plus the LinkedIn post, the X post, an email to the list, and the auto-DMs, all firing in the same window. Just $500 more than the video on its own.

How it works.

  1. 1

    We take it on, then brainstorm ideas together until we land on an angle that fits your tool.

  2. 2

    We lock the idea. I send it to my YouTube team for scripting.

  3. 3

    I record the video, then my team handles editing and post-production.

  4. 4

    You approve the final edit. We lock the date and post it.

  5. 5

    You review all the social post copy before any of it goes live.

Not a fit if…

  • Your product is something I wouldn't use or recommend
  • You want a scripted read in your words, not mine
  • You need the post live this week (I book a month out)

A strong fit if…

  • You built something for people who automate, code, or run AI in their business
  • You want a real review from someone who opened the product
  • You care more about qualified signups than raw impressions

…let's find you a month.

Let's collaborate.

Tell me about your tool. If it's something I'd use, I'll put a plan together and we'll find a month that works.

Tell me about your tool

Questions sponsors ask.

What kind of tools do you take?

AI software my audience would actually use. Claude Code, AI automation, dev tooling, anything in the build-with-AI world. The test is simple: would I open this myself, or already have? If the answer is no, I pass, however good the budget is.

Will you say my product is great even if you don't rate it?

No. That's the whole reason this works. My audience tries the tools I mention because I only mention ones I'd use. The day I fake it, that trust is gone, and so is the reason a sponsor wanted the slot. If your tool is a fit, you get a real take from someone who opened it.

Do you write the copy, or do I?

I write it, in my own voice, because that's what my audience responds to. You give me the product, the angle, and anything that has to be said, and you review every piece of copy before it goes live. Scripted, word-for-word reads don't perform here, so I don't do them.

How do payments work?

At least 50% up front to lock your month. The remaining 50% once the content is live and posted. Email me and I'll send the details.

How do you track results?

I track the numbers off each platform and send them after the campaign. You provide UTM links on your end, so we both see exactly what the placements drove, clicks and signups included, not just views.

Do you use affiliate links?

If you run an affiliate program, yes. I'll use your affiliate links in the placements, so the campaign keeps paying out after the posts go live.

How far out are you booking?

One sponsor a month, so slots go in order. When you reach out I'll tell you the next open month. If a tool is a strong fit and the timing matters, say so and I'll work with it.

Can I buy a single placement instead of the full partnership?

Yes. The single-channel menu is on this page, priced per placement, up to a standalone dedicated video at $4,500. The full partnership is $5,000 and adds an email to the list and the auto-DMs on top of the video, for $500 more.